FARIDI IMPEX PVT LTD

the first choice for authentiticy

Rooted in experience. Driven by authenticity.

Behind every authentic cuisine is an ingredient that makes all the difference.

But finding the right ingredient is not always easy. Authenticity can be difficult to verify, sourcing can be challenging, and maintaining a consistent supply can be just as important as finding the right product.

At First Choice, we understand these challenges because we have spent decades working at the heart of this industry.

A legacy of trust.

A vision for the future.

First Choice is a home brand of Faridi Impex, a market leader in sourcing authentic imported products from around the world and distributing them across India.

With over 35 years of industry experience, Faridi Impex has built a deep understanding of global sourcing, product authenticity, market dynamics, and the evolving needs of the Indian food industry.

At the heart of this journey is Mr. Rais Faridi, Founder and Director of Faridi Impex. Having witnessed the industry from within, he understands what chefs look for, what distributors need, and what it takes to bring authentic ingredients to the Indian market.

His experience has shaped a simple belief: authenticity should never be a compromise.

Why First Choice?

First Choice was born from a practical understanding of the industry's everyday challenges.

Chefs need ingredients that preserve the integrity of their cuisines. Distributors and retailers need products they can trust, along with dependable sourcing and consistent availability. Businesses need a partner who understands the difference between simply supplying a product and delivering genuine value.

First Choice brings this understanding into a brand built around authentic imported products, informed sourcing, and the needs of the people who work with them every day.

Our purpose is simple: to make choosing authentic products easier and more dependable.

Made for those who know the difference.

From chefs creating authentic Asian and international cuisines to HoReCa businesses, distributors, and retailers serving a growing market, First Choice is built for professionals who value quality, authenticity, and trust.

We understand that the right ingredient does more than complete a recipe. It helps preserve tradition, maintain consistency, and deliver the experience a dish is meant to offer.

That is why we believe authenticity deserves a name you can trust.

First Choice. By name, by purpose, by trust.

For the chef who demands authenticity.
For the HoReCa professional who values consistency.
For the distributor who believes in dependable supply.
For the retailer who wants products customers can trust.

First Choice is more than a name. It reflects the purpose behind the brand and the people it exists to serve.

First Choice — The First Choice for Authenticity.

FIRST CHOICE ACTIVATED CARBON CHARCOAL POWDER (400 g)

FIRST CHOICE AGAR AGAR POWDER (500 g)

FIRST CHOICE AGAR AGAR POWDER (50 g)

FIRST CHOICE ARABORIO RICE (1 kg)

FIRST CHOICE ATARIGOMA SESAME PASTE BLACK (365 g)

FIRST CHOICE ATARIGOMA SESAME PASTE WHITE (350 g)

FIRST CHOICE BALASAMIC VINEGAR (500 ml)

FIRST CHOICE BAMBOO CHOPSTICK (21cm X 4.5mm- 100 pairs)

FIRST CHOICE BAMBOO CHOPSTICK (23cm X 4.5mm- 100 pairs)

FIRST CHOICE BAMBOO MAT GREEN (24*24 cm)

FIRST CHOICE BAMBOO SHOOTS (552 gm)

FIRST CHOICE BEAN CURD STICK (500 gm)

FIRST CHOICE BLACK FUNGUS MUSHROOM (1 kg)

FIRST CHOICE BLACK FUNGUS MUSHROOM (500 gm)

FIRST CHOICE BLACK RICE (1kg)

FIRST CHOICE BUTTERFLY BLUE PEA FLOWER (100gm)

FIRST CHOICE BUTTERFLY BLUE PEA FLOWER (500gm)

FIRST CHOICE CHAI SEED (100gm)

FIRST CHOICE CHILLI FLAKES (1kg)

FIRST CHOICE CHILLI SAUCE FERMENTED SOYBEAN (280gm)

FIRST CHOICE CHINESE WAFER PAPER (100 pcs- 125 gm)

FIRST CHOICE CHINAKI VINEGAR (550ml)

FIRST CHOICE COCONUT CREAM (400ml)

FIRST CHOICE COCONUT MILK LITE 12% (400ml)

FIRST CHOICE COCONUT MILK REGULAR (400ml)

FIRST CHOICE COUS COUS (500gm)

FIRST CHOICE CRANBERRY DRY (1KG)

FIRST CHOICE CUT WAKAME (500g)

FIRST CHOICE DIJON MUSTARD (400gm)

FIRST CHOICE DIM SUM BASKET 6 INCH (15cm)

FIRST CHOICE DIM SUM BASKET 6 INCH (17.8cm)

FIRST CHOICE DRIED GUAJILLO CHILLIES (250gm)

FIRST CHOICE DRIED HIBISCUS FLOWER (100gm)

FIRST CHOICE DRIED PINK PEPPER CORN (250g)

FIRST CHOICE DRIED PORICINI MUSHROOM (500gm)

FIRST CHOICE DRIED PORICINI MUSHROOM (500gm)- 0%

FIRST CHOICE DRIED SHITAKE MUSHROOM (1kg)

FIRST CHOICE GARLIC POWDER (1kg)

FIRST CHOICE GINGER POWDER (1kg)

FIRST CHOICE GINGER POWDER (A GRADE) (1kg)

FIRST CHOICE GOLDEN CURRY PASTE HOT (240g)

FIRST CHOICE GOLDEN CURRY PASTE MEDIUM (240g)

FIRST CHOICE GOLDEN CURRY PASTE MILD (240g)

FIRST CHOICE GUCCHI MUSHROOM (1kg)

FIRST CHOICE HAJIKAMI PICKLE GINGER (410g)

FIRST CHOICE HAZELNUT WHOLE (1kg)

FIRST CHOICE HONDASHI POWDER (1kg)

FIRST CHOICE JALAPINO SLICE (3.1kg)

FIRST CHOICE JALAPINO SLICE (720g)

FIRST CHOICE JAPANESE GREEN TEA - MATCHA- (100G)

FIRST CHOICE JAPANESE GREEN TEA - MATCHA

FIRST CHOICE JASMINE RICE THAIJI GOLD (2kg)

FIRST CHOICE KALAMATA PITTED OLIVES PET JAR (3kg)

FIRST CHOICE KALAMATA WHOLE GLASS BTL (350g)

FIRST CHOICE KARASHI MUSTARD POWDER (227g)

FIRST CHOICE KESAR LEAF (1g)

FIRST CHOICE KIMCHEE SAUCE (1ltr)

FIRST CHOICE KOREAN CHILLI FLAKES (SEASONING) (1kg)

FIRST CHOICE KOREAN CHILLI PASTE (GOCHUJANG) (500g)

FIRST CHOICE KOREAN CHILLI PASTE (GOCHUJANG) (500gX20)

FIRST CHOICE KOREAN CHILLI POWDER (SEASONING) (1kg)

FIRST CHOICE LYCHEES IN SYRUP (510g)

FIRST CHOICE MARASCHINO CHERRIES WITH STEM (720ml)

FIRST CHOICE MATCHA TEA SET (4 items)

FIRST CHOICE OREGANO (1kg)

FIRST CHOICE OYESTER MUSHROOM DRY (500g)

FIRST CHOICE PEANUT BUTTER CREAMY (510g)

FIRST CHOICE PEARL BARLEY (1kg)

FIRST CHOICE PECAN NUT (500gm)

FIRST CHOICE PICKLED RADISH (500g)

FIRST CHOICE PINK PEPPER (1kg)

FIRST CHOICE PITTED BLACK OLIVES (3kg)

FIRST CHOICE PITTED BLACK OLIVES (450g)

FIRST CHOICE PIXIAN BEAN PASTE (500g)

FIRST CHOICE PLASTIC ALLOY CHOPSTICKS (10 pair X 1 pkt)

FIRST CHOICE POLENTA BRAMATA (1kg)

FIRST CHOICE POMACE OLIVE OIL (1L)

FIRST CHOICE POTATO FLAKES (1kg)

FIRST CHOICE POTATO STARCH (1kg)

FIRST CHOICE POTATO STARCH (500g)

FIRST CHOICE PRESERVED BLACK BEAN WHOLE (500g)

FIRST CHOICE PRESERVED VEGETABLE (340g)

FIRST CHOICE PUMPKIN SEED (100g)

FIRST CHOICE RAMEN NOODLES (300g)

FIRST CHOICE RAMEN NOODLES FRESH (180g)

FIRST CHOICE RED RICE (1kg)

FIRST CHOICE RED RICE (1kg-5%)

FIRST CHOICE ROASTED SESAME SAUCE (1L)

FIRST CHOICE ROASTED SESAME SEED BLACK (1kg)

FIRST CHOICE ROASTED SESAME SEED WHITE (1kg)

FIRST CHOICE SAKE BARREL (27cm X 27 cm)

FIRST CHOICE SAKE BARREL (45 cm X 45 cm)

FIRST CHOICE SAKE BARREL (56 cm X 56 cm)

FIRST CHOICE SATYA STICK 10 INCH X 1000 PCS (25cm X 2mm)

FIRST CHOICE STAY STICK 6 INCH X 1000 PCS (15cm X 2mm)

FIRST CHOICE STAY STICK 8 INCH X 1000 PCS (25cm X 2mm)

FIRST CHOICE SESAME OIL TOASTED (500ml)

FIRST CHOICE SHSHI JEERA (500gm)

FIRST CHOICE SHICHIMI TONGARASHI POWDER (300g)

FIRST CHOICE SHIRO MISO PASTE (1kg)

FIRST CHOICE SLICED BLACK OLIVES (3kg)

FIRST CHOICE SLICED BLACK OLIVES (450g)

FIRST CHOICE SOBA NOODLE FRESH (200g)

FIRST CHOICE SOBA NOODLES (300g)

FIRST CHOICE SPICY CHILLI CRISP 210g (LOGANMA)

FIRST CHOICE STRAW MUSHROOM (400g)

FIRST CHOICE SUN DRIED TOMATO (1kg)

FIRST CHOICE SUN DRIED TOMATO IN OIL (315g)

FIRST CHOICE SUNFLOWER SEED (100g)

FIRST CHOICE BAMBOO LEAF (W:8-9cm, L:28-35cm)

FIRST CHOICE SUSHI GINGER SHOOT PICKLE (250g)

FIRST CHOICE SUSHI KIT (5 Items)

FIRST CHOICE SUSHI RICE (1kg)

FIRST CHOICE SWEET CORN KERNELS (400g)

FIRST CHOICE SWEET POTATO VERMICELLI (500g)

FIRST CHOICE TAHINA PASTE (1kg) (METAL TIN)

TAHINA PASTW (400g)

TEMPURA BATTER MIX (WELNA) 700g

UDON NOODLE FRESH (200g)

UDON NOODLES (300g)

VANILLA BEANS (100g)

WASABI POWDER (1kg)

WASABI TUBE PASTE (43g)

WATER CHESTNUT (552g)

WHEAT STARCH (1kg)

WHEAT STARCH (500g)

WHITE ONION POWDER (1kg)

WHITE QUINOA (500g)

WHITE RICE VINEGAR (610ml)

WHITE STICKY RICE (1kg)

WHOLE BLACK OLIVES (450g)

WHOLE DRIED RED ANCHO CHILLY (450G)

WHOLE GREEN OLIVES (450g)

WHOLE MUSHROOM (800g)

WHOLE PEELED TOMATOES (2500g)

WOODEN SUSHI BOAT (37cm)

YAKI SUSHI NORI (10 sheets) GOLD

YAKI SUSHI NORI (50 sheets) GOLD

SMOKED CHILLI PAPRIKA (400g)

ACTIVATED CARBON CHARCOAL POWDER (250g)

CHERRY DEHYDRATED (1kg)

DRIED ROSE PETALS

DRY HIBISCUS FLOWER (500g)

DRY MORINGA LEAVES (1kg)

DRY MUSHROOM (500g)

DRY ROSE PETALS (100g)

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